
Some Grid layouts dictate how frequently you post, and what content is posted.

You can design a beautiful Instagram Grid, but if it’s not serving a purpose, what’s the point?įinally, keep in mind your social media posting schedule. It should also focus on photos: what color tones, layouts and angles are used? Are your photos busy or minimalist?īut it’s not just about brand identity – we suggest approaching your grid layout selection with your social media business objectives in mind. If you haven’t already, we suggest developing a brand guide that clearly and specifically describes your brand colors, fonts, and text.

No grid system is strong enough to support a brand that uses inconsistent imagery, colors, content and branding.

Although IG Grids are an excellent way of communicating what your brand is about, it’s essential that your account has a developed brand identity.
